Influencer Marketing Platform Pricing (October 2026): Every Price We Could Verify

Influencer marketing platform pricing is hard to compare because vendors charge in different ways: monthly subscriptions, a percentage of every hire, prepaid video packs, per-project fees, or annual contracts quoted only after a demo. This guide lists 25 platforms and marketplaces with prices checked on vendor pages on October 8 and 9, 2026, and labels every number as a vendor list price, a Vendr contract median, or a third-party report. Figures that could not be traced to a named source were left out.

Self-serve software has entry plans from free to $454 a month as of October 2026. GRIN now sells month-to-month credit plans at $0, $200, $500 and $1,000 a month, Modash starts at $199 a month billed annually, and Heepsy at $69. Upfluence, Aspire and CreatorIQ publish no prices; Vendr reports the median buyer paying $15,000, $15,588 and $39,250 a year. Those medians come from real purchases and can reflect older pricing models, so use them to test a quote, not as list prices.

Marketplaces stack fees. Collabstr's free plan charges brands a 10% hiring fee while creators pay a separate 15% of their payout. JoinBrands charges 8% to 15% depending on plan, Influee $229 a month plus 10%, and Insense a $650 trial month plus 20%, which converts to its Brand plan unless cancelled 48 hours before it ends. UGC services like Billo and Trend sell prepaid packs from $500 and $550 that include creator pay, and Minisocial runs managed campaigns from $3,000 for 10 creators.

Priced on the same campaign, 10 creators at $300 each, most options without a long commitment landed between $3,200 and $3,529 in creator and platform fees, within about $330 of each other. Insense's trial month came to $4,250. Commitments change the picture: Collabstr Premium bought for a single campaign costs $7,146 because it bills annually, and a suite at Upfluence's Vendr median costs $15,000 a year before any creator is paid. Totals exclude product, shipping, usage rights, tax and card processing.

The guide includes a one-page worksheet for comparing platforms: subscription times minimum term, brand fee, creator fee, payment fees, one-time fees and credit expiry, then the total for one campaign and the total per campaign at your real cadence. Start with the shortest commitment you can buy, run one real campaign, and upgrade only when your actual spend clears the break-even. Every price was checked on October 8 and 9, 2026, so confirm on the vendor's own page before you sign.

Aurelia, the creator campaign marketplace, is free to start with no subscription and no seats. Brands pay a platform fee per campaign on top of the creator budget: it starts at 10%, gets lower for bigger budgets and has a $99 minimum, and it is shown before you pay and locked for that campaign. Creators pay a 10% creator fee as of October 2026, already taken out of the take-home pay shown before they apply, so a $3,000 creator budget costs the brand $3,300 and creators receive $2,700. The budget is paid in before the campaign goes live and held until the brand approves the work, creators are paid to their bank automatically on approval, and approved work is always paid. Budget you don't spend comes back, and a brand can cancel at any point and get its campaign budget back, minus the platform fee. For those fees, the whole job runs in one place: ranked applicants, contracts generated from the campaign, shipping, content approval, creator payment through Stripe and usage rights recorded at closeout.