UGC Rate Card for Beginners: What to Charge for Videos, Hooks, Photos and Raw Footage

A UGC rate card is a one-page price list for content you make for a brand to use rather than post on your own account. It works when it starts with one clearly defined base video: its length, how many concepts and hooks it has, how many revision rounds are included and where the brand may use it. Packages, add-ons, usage terms, turnaround and payment terms sit underneath, so every extra reads as an option rather than a surprise fee.

What do brands pay for UGC in 2026? On Collabstr's marketplace, the average paid UGC collaboration was $154 and creators asked $180 on average, while the platform's average UGC campaign cost fell 5.7% even as UGC campaigns grew 133%. Rate guides written for creators run higher: Influee's guide puts the average single video at $150 to $212, and JoinBrands' August 2026 guide gives $150 to $400 for beginners and $400 to $1,000 for intermediate creators. Per-video platforms such as Trend sell licensed videos to brands for $69 to $92.

As a starting point, beginners with spec samples or a few paid jobs can set a base of about $125 to $200 per video, mid-tier creators with repeat clients and ad results $200 to $400, and pros who script and can show ad performance $400 to $1,000 or more. These are suggested ranges anchored to the published figures, not market rules. Check the number against your hours, any platform fee (divide your target by one minus the fee) and US self-employment tax of 15.3%.

UGC rates for beginners in 2026: a base of about $125 to $200 per video, set against Collabstr's marketplace averages of $154 paid and $180 asked. Per deliverable, an extra hook is about $50 and a photo about 40 percent of a video. Raw footage adds 30 to 50 percent of the base, and a video for ads adds 30 to 50 percent for a window of paid usage. At a $150 base, one video with two extra hooks, raw footage and 30 days of ad usage comes to $340. A built-in UGC rate calculator turns your hours, hourly target and any platform fee into a per-video price.

Price add-ons as separate lines. Vendor guides suggest about $50 per extra hook and 30 to 50 percent of the base for raw footage. Later's 2026 guide puts paid ad usage and whitelisting at 30 to 50 percent of the base, so attach it to a set window with a renewal price. Rush delivery commonly adds 25 to 50 percent and extra revision rounds $50 to $200 each. Quote perpetual rights, buyouts and exclusivity per project, because the published conventions for them do not line up.

The guide includes a free UGC rate card template to copy, a calculator that fills in every line from your base price, and three illustrative example cards: a beginner skincare creator at $150 with a simple menu, a faceless pet creator at $300 who leads with starter, ad test and content bank packages, and a pro home and kitchen creator at $600 who sells scripted ad concepts on a monthly package. Present two or three packages named for what the brand gets, with the add-on menu underneath, and raise your rates for new clients first when brands reorder, run your videos as ads or keep you booked.

Aurelia makes UGC pricing easier. Brands post campaigns on Aurelia, and every campaign shows your take-home pay, the product, the usage rights and the deadline before you apply, so you can check an offer against your rate card at a glance or filter campaigns by minimum pay. The take-home you see already has Aurelia’s fee taken out. Paid ads need a stated term, included revision rounds are counted for you, the agreement is written from the campaign, and you're paid to your bank automatically when the brand approves your work. Your free media kit's Partnership packages section goes with every application you send.