Influencer Rate Card Template (Free) + What to Charge

An influencer rate card is a one-page price list for sponsored content on your own accounts. It lists your price for each deliverable on each platform, such as a TikTok video, an Instagram Reel, a feed post, a Story set and a YouTube integration, with a one-line definition of what each includes. Underneath sit two or three bundles, add-ons for paid usage, ads from your handle, exclusivity and rush, and terms: revision rounds, posting window, payment split and a valid-until date. A media kit shows who you are; the rate card goes out once a brand shares a scope.

What should influencers charge in 2026? Published benchmarks sit up to ten times apart at the small end. Influencer Marketing Hub's planning ranges put micro creators with 10K to 100K followers at $100 to $500 or more per Instagram post, $200 to $800 per TikTok video and $200 to $1,000 or more per YouTube video. Later's 2026 guide puts micro posts at $500 to $2,500, with Reels and TikToks typically adding 20 to 30 percent to a feed-post rate and Stories running about half a feed post. Use them as a check on your own numbers, not as your price.

To build the card, note your followers and the average views of your last 10 to 15 posts on each platform, then run Aurelia's free rate calculator once per format: photo post, Story and video. It returns a floor-to-ask range, and below 5,000 followers it suggests starting at a $50 minimum. Pick a list price in the top half of each range if your views are strong, check the gaps between formats, price each platform from its own numbers, add bundles at a 10 to 15 percent discount, and check the hourly math, remembering US self-employment tax of 15.3 percent.

Price everything that extends the brand's use of your post as a separate line with an end date. Later's 2026 guide puts paid usage and whitelisting at 30 to 50 percent of the base rate, says rush fees usually apply to anything under two weeks, and notes that agency fees add 10 to 20 percent. Quote exclusivity per project. Match a Spark Ads code or partnership ad permission to the term the brand paid for, use royalty-free audio on anything a brand may boost, and list a clear disclosure as included, because the FTC expects it on every sponsored post.

The guide includes a free template to copy, a rate card generator that builds deliverables, bundles, add-ons and terms from your prices, and three illustrative example cards: a nano Instagram creator at $150 per Reel, a micro TikTok creator at $350 per video with a Spark Ads add-on, and a micro creator pricing Instagram and a YouTube integration together. When a brand asks for rates, ask for the scope first, recommend one package, attach the card, and cut scope rather than your base rate if the budget is tight.

Aurelia makes your rate card easier to use. The free rate calculator gives you the numbers, and your free media kit has a Partnership packages section at your own link that goes with every campaign application. Brands post campaigns on Aurelia, and every campaign shows your take-home pay, the product, the usage rights and the deadline before you apply, so you can check an offer against your card at a glance or filter by minimum pay. The take-home shown already has Aurelia’s fee taken out, the agreement is written from the campaign, and you're paid to your bank after the brand approves your work.