Free Media Kit Template and Generator for Creators (Canva-Style, No Design Skills)

A media kit template should fit on one page and cover eight blocks: who you are, with a niche line of six to ten words; your platforms, with followers and median views; your audience's gender, age and top locations; recent performance, with the engagement rate's method and date range stated; three to six featured videos in the formats you want to be hired for; past brand work labeled paid or gifted; two or three partnership packages with starting prices; and contact details. Cut any block that would be empty rather than padding it.

Every number in a media kit should come from the platform's own analytics and carry a date. On TikTok, the Analytics section of TikTok Studio has Viewers and Followers tabs with gender, age and top locations. On Instagram, a professional account's insights show follower demographics, though Meta says some metrics are not available on accounts with fewer than 100 followers. On YouTube, the Audience tab in YouTube Studio Analytics shows age and gender by watch time, top geographies and monthly audience, the unique viewers over the last 28 days. State one engagement method, such as likes, comments, shares and saves divided by views.

Brands choose creators on fit more than size. In CreatorIQ's State of Creator Marketing 2025-26 report, brand suitability ranked as the top selection factor and follower count ranked lowest, and IAB's 2025 study found that 58% of ad buyers prioritize creator reputation and 56% prioritize audience alignment. That is why a small creator's kit should lead with a sharp niche, strong samples and engagement by views, while a UGC creator can drop the audience block entirely and lead with samples, turnaround and usage terms.

Most creators should put two or three starting-at packages on the media kit and save the full rate card for when a brand shares the scope, because usage rights, exclusivity and rush timelines change the price. Published benchmarks disagree: as of October 2026, Influencer Marketing Hub's planning range for a nano Instagram post is $10 to $100 or more, while Later's 2026 guide puts nano posts at $100 to $500. Later also notes that letting a brand run your content as paid ads typically adds 30 to 50 percent.

There are five common ways to build the kit. Aurelia's free media kit generator offers six templates (Classic, Modern, Luxury, Minimalist, Elegant and Vibrant) in your own colors and fonts, a page at aureliatalent.com/yourname, a PDF download and up to six featured TikTok or YouTube videos. Canva has free templates with optional premium elements and PDF, JPG or PNG downloads. Beacons includes a media kit on its free plan. Paid templates from Etsy, Gumroad or Creative Market and plain Google Docs or Slides also work. Send a link by default and keep a dated PDF for forms.

On Aurelia, the media kit also works as a campaign application. Brands post campaigns, creators apply in a few taps, and the media kit, stats and answers go with every application automatically. Every campaign shows the creator's take-home pay, the product and the usage rights before they apply, the take-home shown already has Aurelia’s fee taken out, and there is no follower minimum. The same free account includes a brand directory with contacts, AI-drafted pitches sent from Gmail with the kit link included, and a pitch tracker.