ShopMy vs LTK vs Amazon Storefront vs Mavely: Which Pays Creators More?

ShopMy vs LTK is the first choice most shopping creators face, with Amazon’s storefront and Mavely, now Later Creator, close behind. All four pay commission when someone buys through your link. As of October 2026, ShopMy lists typical commissions of 10 to 30 percent, set by each brand or retailer. LTK’s UK creator page cites a 10 to 25 percent average, with retailers setting their own rates. Amazon pays a fixed 1 to 10 percent by product category, and Later publishes no rate range. On listed rates, ShopMy and LTK pay creators more per sale than Amazon.

Getting in differs more than the rates. Mavely, now Later Creator, has no application, fee or follower minimum. ShopMy reviews applications in about three to five business days and says accounts generally need around 1,000 followers, judged case by case. LTK is application-only: its US page asks for consistent, original content and an engaged, growing audience without naming a number, while its UK page says at least 5K and posting twice a week. Amazon’s Influencer Program asks for a qualifying YouTube, Instagram, TikTok, Pinterest or Facebook account and publishes no minimum.

Payout timing separates the programs. ShopMy pays every Friday once a commission locks, which typically takes 30 to 120 days, with an $11 minimum through Stripe or PayPal. Its help center says creators keep 82 percent of commission and ShopMy keeps 18 percent, already reflected in the rate shown. LTK announced weekly payouts in August 2024, made after the retailer’s return period. Amazon pays about 60 days after the end of the month, with a $10 minimum by direct deposit. Later pays affiliate commission biweekly, with a $10 minimum.

The headline rate is only one input. Amazon counts a click for 24 hours and pays on other items bought in that session, while ShopMy says a seven-day window is common, set by each brand. LTK runs its own shopper app, and Amazon can show your shoppable videos on its product pages. The practical way to choose is to run two programs for 30 days, log clicks, orders and commission, and compare earnings per 100 clicks once return windows close.

Every storefront pays only when someone buys, so pair one with work that pays for the content itself. On Aurelia, brands post campaigns and creators apply in a few taps with their media kit attached. Every campaign shows your take-home pay, with Aurelia’s fee already taken out, plus the product, the usage rights and the deadline before you apply. There is no follower minimum, the agreement is generated from the campaign, and you’re paid to your bank automatically when the brand approves your work. A $60 product at 15 percent commission needs 40 sales to match a $360 take-home.